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Why we all want the same crap
Authenticity vs. Performance Milena Milojevic 26/5/26 Authenticity vs. Performance Milena Milojevic 26/5/26

Why we all want the same crap

We don’t choose what we want. We copy it. Consumer culture runs on borrowed desire. The algorithm and attention economy make us all want the same crap. On mimetic theory, Labubu queues, and hearing yourself.

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The gratitude trap
Authenticity vs. Performance Milena Milojevic 10/3/26 Authenticity vs. Performance Milena Milojevic 10/3/26

The gratitude trap

You’ve done everything right. Good job. Good people. Good life. So why does your soul feel like a bored houseplant? This isn’t ingratitude; it's data. And the longer you ignore it, the louder it gets. Welcome to the gratitude trap.

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10 signs you're living someone else’s life in your 40s and 50s
Authenticity vs. Performance Milena Milojevic 21/1/26 Authenticity vs. Performance Milena Milojevic 21/1/26

10 signs you're living someone else’s life in your 40s and 50s

You've done everything right, the career, the family, the responsibilities. So why does life feel like it belongs to someone else? You're not failing. You're performing. And by midlife, you've become so good at the act, you barely notice you've lost yourself in the process.

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