Why we all want the same crap
We don’t choose what we want. We copy it. Consumer culture runs on borrowed desire. The algorithm and attention economy make us all want the same crap. On mimetic theory, Labubu queues, and hearing yourself.
Dear 2026, let’s not waste a perfectly good year
You're not too old. You’ve got 30+ years left. That's enough time to build something completely different, to become someone you barely recognise, unless you keep telling yourself it's too late. Welcome to The Second Half Uprising.